DESIGNERS
TO WATCH
DESIGNERS TO WATCH
Discover emerging Finnish designers and the fresh perspectives they can bring to brands, products and businesses.
In this series, Young Finnish Design introduces designers whose skills, thinking and work we believe are worth knowing.
What is it about?
DESIGNERS TO WATCH
DESIGNERS TO WATCH
EVELIINA SAARENTAUS
What happens when a young designer meets a brand with a strong heritage? Eveliina Saarentaus’ Ava jewellery family is a great example.
The collection was born from the YFD × Aarikka design competition, where Eveliina won the jewellery category with her original Ava earrings. What started as a single competition entry has since grown into a jewellery family of stud earrings, drop earrings and a ring.
Why we are watching? We’re watching Eveliina for her ability to understand a brand’s character and heritage — and translate it into something fresh, contemporary and distinctly its own.
Today, the Ava jewellery family is available at Aarikka stores and in the Aarikka online shop.
