YFD-TIIMI
heidi huovinen,
cofounder
Head Brand & Marketing
Heidi Maria Huovinen is the co-founder of Young Finnish Design, where she leads brand and marketing. She holds a Master of Arts degree from Aalto University and is trained in interior architecture and furniture design.
Throughout her career, Huovinen and co-founder Elisa Luoto have appeared on MTV3 Katsomo’s SuomiAreena, discussing employment opportunities for emerging Finnish designers. They have also received the Habitare ‘Tuleva–Next’ award, presented by Alberto Alessi, and Visa’s She’s Next grant, awarded to three women-led businesses in Finland in 2023.
Contact
Email: heidi.huovinen@youngfinnishdesign.com
Phone: +358 40 590 3889
ELisa luoto,
cofounder
Head Sales B2b
Elisa Luoto is the co-founder of Young Finnish Design, where she leads B2B sales. She holds a Master of Arts degree from Aalto University and is trained in interior architecture and furniture design.
Together, Luoto and co-founder Heidi Huovinen have participated in numerous Finnish and international design exhibitions. At the invitation of the Finnish Embassy in Ireland, they organised an exhibition in Kilkenny showcasing emerging Finnish designers. They have also received Visa’s She’s Next grant, awarded to three women-led businesses in Finland in 2023.
Contact
Email: elisa.luoto@youngfinnishdesign.com
Phone: +358 50 540 0945
yfd hallitus & advisory board
yfd hallitus & advisory board
Petra Erätuli-Kola
YFD Board Member
Founder of Innovation Home Oy & Board Professional
Antti Olin
YFD Advisory Board Member
Interior Architect & Designer
CEO, Made by Choice Oy
Petro Lahtinen
YFD Advisory Board Member
Founder of Woodio Oy
Paula Makkonen
YFD Advisory Board Member
Partner Inse consulting Oy
“This board position is truly very close to my heart. I have been following the business founded by young female entrepreneurs Elisa Luoto and Heidi Maria Huovinen behind the scenes for the past few years.
The company has grown profitably, guided by strong values and a commitment to responsibility, while championing other young entrepreneurs and Finnish design.
In addition to being recognised by Kasvu Open, the company has been awarded a VISA She’s Next grant this year and selected to participate in SuomiAreena this summer.
An investment round will be opening during the summer, presenting a fantastic opportunity to become part of a well-managed growth company founded by talented young Finnish women.”
Petra Erätuli-Kola
YFD Board Member
